Art Levinson, Chairman of Genentech, on behalf of Apple’s Board:
Steve’s extraordinary vision and leadership saved Apple and guided it to its position as the world’s most innovative and valuable technology company. Steve has made countless contributions to Apple’s success, and he has attracted and inspired Apple’s immensely creative employees and world class executive team. In his new role as Chairman of the Board, Steve will continue to serve Apple with his unique insights, creativity and inspiration.
Thank you for your inspiration and taste.
Nilay Patey outlines how he believes Apple, Microsoft, and Google are taking steps to eliminate the carriers’ false technological prison, the phone number, in an editorial for This Is My Next.
On Monday at WWDC, Apple announced that iOS 5 would make the iPhone, iPad, and iPod touch “PC Free”. In addition to obviously being PC free for setup and sync, Apple’s also built in the ability to setup Airport Base Stations and Time Capsules too. Talk about thorough to the last detail.
Apple today at WWDC revealed that, to date, they have paid out $2.5 billion to developers as part of their 70/30 split in app sales revenues. Flipping the math around1, Apple’s thirty-percent cut of app sales comes out to a little over $1 billion.
Also announced today by Apple was iCloud and its storage APIs which provide Mac and iOS developers with the infrastructure to store their app data in the cloud and have it pushed to each of their users’ devices. Apple will be providing these new APIs and infrastructure free to developers—or at least sort of. In a way developers paid2 for the $1 billion data center in Maiden, North Carolina which supports iCloud with the thirty-percent cut Apple takes—not a bad investment.
Now it’s not direct causality but it does shows that Apple is spending more3 than what it makes from app sales to create better tools and infrastructure for developers and ecosystem for users.
If 1% of $2.5B ($2,500,000,000 ÷ 70) is $35,714,285.70; 30% ($35,714,285.70 x 30) is $1,071,428,571 or a little over $1B. ↩
At least in part, Apple will also be using the North Carolina data center for the other features of iCloud. ↩
This is to say nothing of the costs of maintaing the most lucrative app stores and best developer tools among other things. ↩
Cleaner and not muffled. Another reason why the Wi-Fi iPad 2 is technically better than the 3Gmodel.
Today, John Gruber confirmed my hunch that FaceTime on a Wi-Fi iPad can make calls over a 3G connection provided by an iPhone 4 and linked to Zachery Bir who found that an iPad receives GPS location from an iPhone over Personal Hotspot. This collectively puts the utility of a Wi-Fi iPad above that of a 3G model while costing less.1 So what are the remaining reasons for buying a 3G iPad over a Wi-Fi model?
Well last week, Marco Arment succinctly covered the reasons. Spoiler: GPS and 3G-network access.
Both of these things have now been found to be accessible from a Wi-Fi only iPad thanks to Personal Hotspot, at least as far as a marketer’s checklist is concerned. How about in actual use? Is the experience of owning a Wi-Fi iPad on par or better than a 3G model?
I think most people understand the 3G iPad as a device that always has instant Internet access. Where ever you are, simply pick up the device and you have the Internet. This is different from simply being 3G-capable or Flash-capable.
With Personal Hotspot, the experience of looking something up on the Internet on a Wi-Fi iPad where there is no Wi-Fi is something like this:
While a Wi-Fi iPad technically can have 3G access anywhere, it is far from instantaneous — an advantage the 3G model has — and that inconvinence will recur because the iPhone stops broadcasting the Personal Hotspot after a minute when there are no clients connected2 to conserve battery life. In short, it is a terrible (or ‘un-Apple-like’) experience; one that may justify buying a 3G model.
So, why buy a 3G iPad? The answer may be because you value a seamless and instantaneous experience with apps that access the Internet. You could definitely do without, but today the daily long-term experience will just better with the 3G.
The keyword of the last sentence being ‘today.’ How long before Apple ships a version of iOS that has an iPad automatically and wirelessly turn on and off a Personal Hotspot connection from a near by iPhone?
Consider an iPad able to broadcast an on/off request for a ‘Personal Hotspot’3 connection over a short-range, low-power, always-on connection like Bluetooth.4 A Wi-Fi iPad could seamlessly and instantaneously have access to a 3G network while the iPhone could conserve battery life by only being on when the iPad actually needs to communicate.5 This would be far more efficient than simply keeping the hotspot on while the iPad is ‘connected’ which could mean when a user is just reading an article and not loading anything.
Every one/device wins.
At least for the initial investment, there is a $130 one-time savings when not opting for the 3G model. ↩
‘Personal Hotspot’ might be the wrong name for this because it’s not so much a hotspot, which is by definition always on, as it is an instance of requesting a delivery from a courier. Either way, the iPhone would act as a higher level proxy for the iPad. ↩
That’s the way Macs triggered tethering access after all, pre-personal hotspot. ↩
In fact this sounds vaguely familiar to the Airport Extreme/Time Capsule’s Wake on Demand feature which coupled with Snow Leopard’s Bonjour Sleep Proxy “save[s] energy and reduce[s] costs while still ensuring full access to all your shared files and devices.” ↩
On the ride over there, I started up the Personal Hotspot on my iPhone 4, connected her iPad to it, and launched Maps. Huzzah! The blue dot followed us for a mile and a bit, around every turn. I’m not sure if the iPhone provides fully-granular GPS coordinates to its connected clients, but the blue dot was definitely staying on the roads.
(Via John Gruber)
I’m just putting two and two together here, so hear me out: if an iPhone 4 can only make FaceTime calls over WIFI like the iPad 2, could an iPad 2 make a FaceTime call over 3G by connecting to an iPhone 4’s Personal Hotspot feature which is WIFI?
It’s traditionally been a loophole. Skype for Mac was able make video calls over a tethered 3G connection long before Skype for iPhone could natively do so. It’s an interesting proposition if it’s possible because it actually puts the 3G iPad 2 at a disadvantage as far as value.1
The broader question: if you have an iPhone 4, why buy a 3G iPad instead of a WIFI iPad?
By which I mean taking the money from an iPad data plan and putting it into a iPhone data sharing plan would enable FaceTime over 3G versus having separate plans which means no 3G FaceTime in addition to costing an extra $130. ↩
If you’re mainly interested in Netflix streaming, I can’t see buying one of these over an Apple TV. Am I missing something?
Roku does have other content, like, for example, MLB.tv. And the Apple TV doesn’t have an API for an App Store. But: what if Apple opens up AirPlay to iPhone and iPad apps? Then the iPhone/iPad MLB At Bat app could stream video to the Apple TV.
Apple would be bringing world-class apps and developers to the big screen along with accelerometer, compass, 3-axis gyroscope, and camera laden controllers. And it may not just be games that could come.
This could be a big deal.